The theme of the core graphics of Hangzhou Asian Games is “Meeting the world”, which is inspired by silk, the quintessential cultural element of Hangzhou. Hailed as the paradise on earth and the home ofsilk, the city was a key linking point on the Maritime Silk Road.The design absorbs both traditional and modern styles and adopts a combined approach of static and dynamic touches to depict the graceful yet flexible, fine yet smooth, gentle yet vibrant traits of silk unfurling in the air. It represents theartistic conception of “meeting the world”. The core graphics foretell the OCA family’sreunion in Hangzhou and the diversified Asian sports culture to be showcasedbythe Asian Games. Besides, the silk unveils a modern painting scroll of “Dwelling in the Fuchun Mountains”, the traditional masterpiece depicting the oriental fascinations of the regions south of the Yangtze River. The interweaving elements such as mountains and rivers in watercolor or ink wash, and smart cloud computing constitute an expansive space of visual delights and boundlessimagination.
Glowing Redis inspired by transient twilight
Laurus Yellow by laurel flower and fragrance
Lake-and-Mountain Green bylush mountainsand nature
Rainbow Purpleis the dominant color of the “TidesSurging”emblem of Hangzhou Asian Games, a color implyingreunionand unity,vibrancy and innovation.Associated with the connotation “the sun and the moon reflecting the glory of the new era”, it conveys anauspicious and energetic image and underlies the visual identity of Asian Games.
Glimmering Blue byclear skies and ripples
Mist White byinclusive light ink wash
The color system of Asian Games is themed as “harmony of colors”,inspired by a famous poemby Su Shi from Song dynasty, “If the West Lake was the Great Beauty, she would look beautifulwhether in light or heavy make-up”. Drawing upon the essence of Chinese color culture and Hangzhou characteristics, the designers have developed a color system dominated by Rainbow Purple, and complemented by Glowing Red, Mist White, Laurus Yellow, Glimmering Blue, and Lake-and-Mountain Green, which altogether exquisitely depicts a livable city of pellucid waters and lush mountains, and a vibrant Hangzhou embracing innovation and sports.
Rainbow Purpleis the dominant color of the “TidesSurging”emblem of Hangzhou Asian Games, a color implyingreunionand unity,vibrancy and innovation.Associated with the connotation “the sun and the moon reflecting the glory of the new era”, it conveysanauspicious and energetic image and underlies the visual identity of Asian Games.
Asauxiliary colors, Glowing Redis inspired by transient twilight, Mist White byinclusive light ink wash, Laurus Yellow by laurel flower and fragrance, Glimmering Blue byclear skies and ripples, and Lake-and-Mountain Green bylush mountainsand nature. Varying hues of the colors not onlymerge into each other through juxtaposition and overlapping, but also add luster tothe leading color of Rainbow Purple.