As an iconic result of the major event, sports pictograms are important visual identities of the Hangzhou Asian Games. To better show the concept of a smart Hangzhou Asian Games, this time, pictograms were updated. Join us today, to learn the stories of how the kinetic sports pictograms were created.

The kinetic sports pictograms are rainbow purple, which is the dominant color of Hangzhou Asian Games. In line with the functionality principle of sports icons. They adopt motion capture and game engine as the core technology of design. By the dynamic motion process, background brushing, and fixed frame display the "state" and "momentum" of sports are manifested and a smooth animation effect is created.

The video animation of kinetic sports pictogram features precise movements, clear and crisp rhythms and eye-catching effects. Silk and Bamboo Ensemble is combined with drum as background music, which symbolizes the harmony between the charm of Hangzhou and the passion in sports. It interprets the beauty of rhythm in sports, highlights the practical significance and cultural value and enriches the sports pictograms from a multi-sensory perspective. Such a combination is suitable for different media and application scenarios.

The clean and crisp animation together with the clear and lively rhythm, vividly expresses the poetic charm of Hangzhou and the power of competitive sports. With the unremitting efforts of the design team, these static little figures seem to be brought to life.

After being released, the kinetic sports pictograms will be widely used in venue identification, media broadcast, urban landscape and media promotion. The lively visual symbols symbolize urban trends and sportsmanship. They are favored by viewers with different cultural backgrounds, and further enrich the expression of the aesthetic culture of Hangzhou Asian Games.