China International Huangjiu Industry Expo 2022 held in Shaoxing

2022/11/08 15:03

The opening ceremony of the 2022 China International Huangjiu Industry Expo and 28th Shaoxing Huangjiu Festival was held in Shaoxing, East China's Zhejiang province, on Nov 7.  

The opening ceremony of the 2022 China International Huangjiu Industry Expo and 28th Shaoxing Huangjiu Festival in Shaoxing. [Photo provided to ezhejiang.gov.cn]

The festival is titled "Revitalize the Huangjiu-Inherit the Classics", and focuses on being "more open and inclusive", "more digital modernization" and "more cultural and tourism integration". Shaoxing is the core production area for the preservation and development of the Chinese rice wine industry. The Shaoxing Huangjiu Festival was held for the first time in 1990 and is the only international exhibition of yellow rice wine in China.

According to an official, this year's activity is different from previous editions: the opening ceremony and exposition in previous years were held in the exhibition hall, while this year they were held outdoors, providing a more open and immersive experience for audiences.

During the China International Huangjiu Industry Expo 2022, the first Huangjiu New Media (Digital Marketing) Conference, the first 2022 Huangjiu International Exchange Summit, and another ten activities will be held. In addition, an online display, online live broadcast, online interaction and other experience services will be provided during the activities through digital technology.

Your Browser Is
No Longer Supported

To view this website and enjoy a better online experience,update your browser for free.

Home