After 13 years of absence, the atmosphere of the Asian Games swept Guangdong, Hong Kong and Macau again.

On February 16, 2023, "Asian Games Promotion Tour to Ten Cities by Geely" entered the Greater Bay Area as the first national cultural promotion activity launched by Hangzhou Asian Games Organising Committee in 2023. After careful preparation, the citizens from Guangzhou, Zhuhai and other places enthusiastically participated in the event. The activity was finally crowned with success and was widely praised. In addition, it also conveyed the ardent expectations of friends from all over the world for Hangzhou Asian Games.

New creativity realizes first linkage among three cities

This activity connected Guangzhou, Zhuhai and Nansha venues by video link to achieve the simultaneous launch of three fun run events and the interaction of the performance among three places. On the day of the event, more than 25 platforms throughout the network carried out the online live broadcast, with over 1.2 million person-times watching the live broadcast on the Official Website of Hangzhou Asian Games, Official Weibo, Ifeng.com and Hangzhou.com.cn.

Event Countdown Poster

Diversified media create three-dimensional communication in an all-round way

The event attracted the attention of the media in Guangdong and Zhejiang, as well as the extensive concern of central media and other media in Hong Kong and Macau, setting off a craze for communication.

Various media platforms repeatedly released the information about the event through

multiple channels and continued to follow up the highlights of the event so that Hangzhou Asian Games can quickly go viral in Guangdong, Hong Kong and Macau.

Various forms promote strong social atmosphere

Thousands of runners visited Canton Tower, Nansha Vitality Plaza, Zhuhai Grand Theatre, Haiyuncheng Square, and other urban landmarks.

The mascots of Hangzhou Asian Games interacted with the masses through the live connection of "Asian Games TALK", "Asian Games UP" and "Asian Games MUSIC".

Canton Tower and Zhuhai Grand Theatre jointly displayed the light show with the theme of the Asian Games, which formed a delighted contrast with the special show of UAVs themed by "Asian Games Promotion Tour to Ten Cities" on the bank of Qiantang River to arouse the attention of citizens. The topics related to Hangzhou Asian Games swept the "Moments". 

This year is the decisive Asian Games Year! Let us jointly look forward to more wonderful events, and depend on wider participation of people and more three-dimensional communication & publicity to promote the construction of "the most successful Asian Games in history"!